LOGO DESIGN BRIEF

This creative brief outlines all the essential details about your company, brand, and design requirements. It helps you clarify your vision regarding your company logo and serves as a guide for the us to ensure the logo aligns with your company’s goals and vision.

Logo Design Brief

First Name

Last Name

Target Audience

Primary Audience

Secondary Audience

Design Goals

Desired delivery date for the project.

Please state your budget for the project.

What message or feeling the logo should convey (e.g., trust, innovation, playfulness)?

Who the logo is meant to appeal to (e.g., age, gender, demographics)?

How do you want people to feel when they see the logo?

What are the key messages or ideas the logo should represent?

Style Preferences

Colour Preferences

Font Preferences

Are there any symbols or imagery you would love to include or avoid?

Logo type

Where the logo will the logo be used (e.g., websites, business cards, product packaging)?

What sizes or versions are needed [E.g., full-color, monochrome, transparent background]?

Desired file formats [E.g., SVG, PNG, JPEG, AI, EPS].

Logo Variations [E.g., horizontal, vertical, icon-only].

Is there any other thing you will like us to know?

LOGO DESIGN BRIEF

Company Information

Target Audience

Design Goals